Chinese Ceramic Tile Export

The beginning of 2020 will be another turning point for Chinese ceramic tile exports. Because this year, due to the multiple effects of anti-dumping, production costs, and sales prices, many international low-end markets have directly purchased Indian and Vietnamese tile products, but their quality is relatively worrying. After using feedback for a period of time, customers will re-select the cost-effectiveness. Tall Chinese tiles.
Whether customers choose Chinese tiles, the key is to make the product quality and quality good, and provide comprehensive services, time can prove everything.
In general, in the future, overseas ceramic tile import customers will pay more attention to the added value of ceramic tiles, including applications and services. As some insiders have mentioned before, when the Chinese ceramic tile industry develops to a certain level, Chinese ceramics companies need to increase their value, either passively or actively.
For a long time, polished tiles and fully polished glazes have been the leading export products.
In 2018, some ceramic enterprises exported to higher value-added products, including functional tiles such as negative ions, antistatic, heat generation and ultra-thin electric fired tiles.
Therefore, when Chinese enterprises export ceramic tiles to foreign countries, they must not only ensure product quality and quality, but also strengthen the building of brands, services, and design exports.
No matter which product, it is either unique or ordinary. Well, from the perspective of customers, most of them expect to walk on two legs: on the one hand, they can maintain the daily operation of the volume of products, and on the other hand, they hope to make high profits through fist products.A Chinese ceramic exporter who has been in the business for more than 20 years has not only stayed at a large ceramic company in Foshan, but also set up his own export trading company.
More than ten years ago, trading companies exported a large number of ceramic tiles based on the advantages of rich product categories. However, today, the global economy is in recession, the demand for ceramic tiles has shrunk significantly, and it is difficult for them to move. R & D and innovation capabilities.
“Fist products that are branded by trading companies need to provide customers with application solutions during the sales process or in the early stages of sales. In the case of making fist products, even if we have the same price as other competitors, Even slightly higher, customers will buy a lot of other volume products from our company. “
When a customer asks for a specific product, the general operation of a trading company is to find a regular cooperation manufacturer or a manufacturer that is good at the product to adjust the board and trial version after getting the customer’s model.
In contrast, ceramic manufacturers will have their own product research and development department, which can carry out research and innovation according to the specific needs of customers, and produce products that are not in circulation on the market.
However, ceramic manufacturers have their own limitations and are greatly affected by production capacity. According to incomplete statistics, a considerable part of the production line nationwide is a wide-body kiln, and the daily and annual production capacity of ceramic tiles is very large. There is a great risk in the development of innovative products, because no one can predict whether the product will sell well. In an increasingly severe market environment, ceramic manufacturers will not easily increase investment in product research and development.
Moreover, the main battlefield for most ceramics manufacturers is domestic sales. After all, China is the world’s largest consumer of ceramic tiles. Therefore, product research and development and innovation are dominated by the Chinese market demand, but it is undeniable that the needs of tile consumers across the country are diverse, and many times the products that are normal and universal are difficult to meet consumer demand.
It is worth mentioning that fist products also have a life cycle, and at the same time that inkjet printing technology is so mature, imitation has become very easy. In many cases, they are doing wedding dresses for others. Therefore, many companies are unwilling and not easily invest in product development.
In response to this phenomenon, the above-mentioned Chinese ceramic exporters believe, “Even if all companies and trading companies follow our steps, I don’t think it matters. Because we know who the best-selling products are for, and we will customize the products for our customers. , And take protective measures against customers to prevent customers from getting caught in vicious price competition. At the same time, when imitation products appear, we decisively abandon the product and accelerate the pace of innovation research on fist products. “
He further mentioned that only by knowing how to proceed will the road of China’s ceramic tile export become wider and wider.
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