Online Canton Fair

The 127th Canton Fair will be held online from June 15 to 24. How to hold this Canton Fair and how the exhibiting companies “cloud display” and “cloud marketing” are all hot topics of public concern. In order to do a good job in the exhibition guidelines held by the Canton Fair on the Internet, and to allow companies to understand and cooperate with relevant organizations in a timely manner, the conference will release the exhibition guidelines in multiple times depending on the progress of the work.
Specific time? How long is the exhibition period?
From June 15-24, 2020, the exhibition will last for 10 days.
Specific time? How long is the exhibition period?
From June 15-24, 2020, the exhibition will last for 10 days.
The specific arrangement of the exhibition theme?
The setting of the exhibition area of ​​the export exhibition and the import exhibition refers to the setting of the previous physical exhibition. Set up a special zone for exhibitors in poor areas, and at the same time be included in the list of exhibitors in the corresponding exhibition area according to their types of exhibits. All exhibition contents are online at the same time.
Export exhibition: 50 exhibition areas are divided into 16 categories of products, namely: electronics and home appliances, lighting, vehicles and accessories, hardware tools, machinery, building materials, chemical products, energy, daily consumer goods , Gifts, textiles and clothing, footwear, home decorations, office, luggage and leisure products, food, medicine and medical care.
Import Exhibition: According to 6 categories, they are: electronics and home appliances, building materials and hardware, machinery and equipment, food and beverage, household items, fabrics and home textiles.
The specific form of the Canton Fair held online?
The 127th Canton Fair will make full use of advanced information technology to establish a comprehensive online display docking platform on the official website of the Canton Fair. Exhibitors that have received the booth arrangement of this Canton Fair will all display online and participate online according to the exhibition area. The platform provides all-weather online promotion, supply and purchase docking, online negotiation and other functions, mainly including three major sectors:
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Online display docking platform
First, companies can upload their own company and product information in the format of pictures, videos, 3D, VR, etc. to display in multiple forms, multiple dimensions, and convenience;
Second, according to the data of the booth arrangement of the current Canton Fair, enterprises can upload virtual booths, which is convenient for enterprises to display their images in three dimensions and release products;
The third is to strengthen and improve the search query function. Buyers can search for products or enterprises through exhibit classification, product and enterprise keywords, booth number, etc., and visit the enterprise virtual booth.
Enterprises are requested to focus on the organization and uploading of exhibits on the online display and docking platform.
Live marketing
Establish online live broadcast columns and links, and set up a 10 × 24 hour online live broadcast room for each company. The live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online, but also broadcast through the Internet. Promote and promote a large number of merchants, and provide functions such as watch-on-demand, video upload, interactive communication, and sharing, which provide convenience for enterprises to carry out personalized live marketing and communication negotiations.
Enterprises are required to plan the live content and design the process in advance.
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Supply and docking
The platform supports exhibitors and buyers to publish supply and demand information, strengthen online matching, and provide honest background information for both parties of the transaction, including the status of buyers ‘participation, registration origin, previous exhibitors’ participation, whether they are Canton Fair brand enterprises, etc., copied online A trade negotiation environment in which both parties of the physical exhibition trust each other. In order to respect and ensure the privacy of B2B trade, both parties can choose third-party tools to conduct in-depth negotiations and establish orders. The platform also provides some video conferencing and social software links to facilitate the use of both parties. The platform page provides multilingual translation support to facilitate the communication between buyers and exhibitors.
Third-party platform synchronization activities
The 127th Canton Fair will set up a cross-border e-commerce comprehensive test area; at the same time, some domestic third-party cross-border e-commerce platforms will hold the theme of “Synchronous Canton Fair, Global Business Opportunities”. Enterprises can participate in the Tripartite e-commerce platform activities. The list of relevant platforms is yet to be announced.
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